Urban Insite

In the wake of a decade-long surge in drug overdose deaths among Black Americans nationwide, iHeartMedia’s WDAS FM and Power 99 are joining a coalition of Black community leaders, government officials and health experts in Philadelphia for You Have the Power to Save Lives, a campaign to promote the use of the overdose-reversing naloxone in

Radio Milwaukee, an entity in the broadcast and streaming landscape for arts and culture, has announced the promotion of four staff members, all of whom are people of color, to leadership roles. This move marks a significant step in the media outlet’s commitment to diversity and representation within the industry. Jordan Lee, a longstanding member

A new report released by the National Association of Black Owned Broadcasters (NABOB), in collaboration with Nielsen, underscores the significant influence and unique engagement of Black consumers with audio media. The report, entitled “Reaching the Culture: Investing with Audio to Win with Black Consumers,” highlights the critical role Black-owned media plays in reaching an influential

If you work in Influencer Marketing, or if you use social media to promote your brand (i.e. pretty much everyone in business), you hear the terms “engagement”, “reach”, and “impressions” on a daily basis. But what exactly do those terms mean and, more importantly, how do they affect the success of an Influencer Marketing campaign? In this article we’re

Here are the top 10 reasons people use the internet, based on research and trends, along with ways they could be improved: Staying Updated on Trends & Cultural Moments (90% Use Social Media) Improvement: Enhance content curation algorithms to reduce misinformation and echo chambers while still offering personalized updates. Communication & Staying Connected (66% Talk

Oxford Road, in collaboration with Edison Research, has unveiled a comprehensive white paper titled “What is a Podcast?: Preserving its Essence, Structuring for Expansion.” This pivotal study provides a detailed examination of the evolving landscape of podcasting, emphasizing the challenges posed by industry fragmentation and the lack of a consistent definition. The report, which garners

Edison Research and SiriusXM Media will unveil the comprehensive Women’s Audio Report in a two-part webinar series this April. The report examines women’s audio consumption behaviors, including listener demographics, content preferences, discovery habits, and advertising engagement. The first webinar will be presented by Megan Lazovick, Vice President at Edison Research, and Melissa Paris, Vice President