Urban Insite

Dear Gospel & Urban Radio The National Association of Gospel Radio (NAGR) wishes to inform you that we are united in prayer for the speedy recovery of our own, Vice President of Government and Faith-Based Relations, Mr. Carl Davis, following a recent medical episode. We are encouraged to share that Mr. Davis is currently undergoing physical therapy

The Cumulus Media | Westwood One Audio Active Group® has tested hundreds of audio ads over the years working with the leading experts in creative testing: ABX, Veritonic, and System1. The findings from those tests, along with marketing effectiveness and creative strategy work from industry giants like Les Binet, Peter Field, Alice Sylvester, Byron Sharp, Leslie Wood, Paul

A new study from Omnicom Media Intelligence and iHeartMedia finds that audio advertising is delivering measurable gains across the marketing funnel, with newer formats and creative approaches helping drive stronger consumer engagement and faster purchase decisions. The report, Turning Volume into Value: What New Audio Innovations Mean for Advertisers , is based on a controlled

North Carolina Sports Hall of Fame Week is rolling on the Raleigh-Durham Sports Shop. This week a powerhouse lineup with three of the 2026 inductees: today/Tuesday with retired Florida State head coach Leonard Hamilton, Wednesday with UNC legend Tyler Hansbrough, and Thursday with NCCU and NFL great Louis Breeden. The show is ready to chop

As a part of the Multicultural Media, Telecom and Internet Council’s (MMTC) 40th Anniversary, we are celebrating the MMTC Law School Fellowship Program and the distinguished tech, media, and telecom professionals that are our fellowships are named after. Their life, work, and legacy serve as inspiration to our fellows. Read more about these professionals below. Henry

The Media Sales Institute (MSI) is celebrating its 26th year of programming and the 11th Annual National Association of Black Owned Broadcasters Telecommunication Education and Management Foundation (NABOB) at the AUC, scheduled for June 1-11, 2026. The MSI is an intense, ten-day training program for desirous college graduates, career changers and military personnel (post 9/11)

A new handbook from Cumulus Media’s Westwood One Audio Active Group highlights the outsized role creative plays in advertising effectiveness, drawing on research from multiple measurement firms and marketing experts. The “Creative Best Practices Handbook,” authored by Pierre Bouvard, compiles findings from extensive audio ad testing conducted with firms including ABX, Veritonic and System1, along

Why It Matters: Media buyers do not need to remember a negative headline about radio. They only need AI to repeat the wrong conclusion when prompted. “AM/FM Listening Hits All-Time Low…” “AM/FM Listening Fading Fast…” On Friday, these alarming headlines on drudgereport.com grabbed our attention, even before the iHeart/SiriusXM coverage started and the White House

Early-stage discussions are underway between SiriusXM and iHeartMedia regarding a potential merger or acquisition that could reshape the U.S. audio industry, according to multiple media reports. The talks, first reported by Bloomberg and confirmed by outlets including The New York Times, remain preliminary and could still fall apart without a deal. If completed, the transaction