Not all podcasts have the same goal, but as a general rule, podcasts are a form of entertainment. People might listen to a podcast to learn more about a topic, keep up with current events, or because they want to laugh.
A podcast can also be a powerful marketing tool. Podcasting can be an opportunity to promote your business, broaden your reach, or market to your existing audience. If you’re able to build a community around a podcast, it can also be a way to build trust.
There are more than 100 million active podcast listeners in the United States, and they’re becoming more popular each year. A podcast has the potential to inform, inspire, or engage its audience. Ultimately, a podcast is a way to share content. While some enjoy reading articles, others prefer something they can listen to. Podcasting is flexible, and podcasters can use the medium in many ways.
Should you make or create a podcast?
Now that you know the answer to “what is podcasting?”, you may wonder whether this form of digital entertainment is right for your business.
Podcasts can be a highly effective content marketing tool. Starting a podcast can help you reach a new audience or stay connected with the audience you already have. You can also easily share podcast episodes with your subscribers.
That said, looking at the big picture before launching a new podcast is important. Weigh the pros against the cons and decide on the best way to proceed.
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