The 2025 NAB Show concluded on Wednesday, having attracted significant attention with its display of advanced technology and extensive industry insights. This year’s edition has been pivotal, emphasizing its role as the leading business event amidst the continuously transforming landscape of content creation and technology.
Karen Chupka, Executive Vice President of NAB Show, remarked, “The 2025 NAB Show truly exemplified the vibrant evolution of media and entertainment, debuting tools and technologies for all storytellers.” She highlighted the event’s role in fostering a global platform that nurtures innovation, diverse voices, and forward-thinking discussions, pivotal in shaping future storytelling dynamics.
The event saw a turnout of 55,000 registered attendees from 160 different countries, marking a substantial international presence with 26% of participants hailing from outside the U.S. This year’s show noted a remarkable 53% of attendees were first-time registrants, indicating the expanding global influence and relevance of the NAB Show.
A key focus of the show was on defining future trends in the media and entertainment industry, with artificial intelligence, the creator economy, and the intersection of sports and technology taking center stage. With nearly 1,100 exhibitors-including 125 first-timers-global brands like Adobe, AWS, and Microsoft showcased their latest innovations across an exhibit space equating to more than eight soccer fields.
In addition to the vast exhibition, the NAB Show offered over 550 conference sessions featuring more than 1,000 speakers. High attendance in sessions about AWS, AI, and sports streaming underscored a growing industry demand for knowledge on emerging technologies. The Creator Lab was another highlight, providing a dedicated space for digital creators to explore new tools and resources aimed at enhancing their brand presence.
Furthering its commitment to the creator community, NAB announced the launch of its Creator Council. This new advisory group, consisting of influential creators and thought leaders, aims to amplify creator voices and guide NAB’s engagement with the evolving creator economy. The council will provide strategic advice to help NAB stay at the forefront of content creation and technology trends.
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