Podcast Movement Evolutions kicks-off early next week, with a number of opportunities to meet the Edison Research team and learn about the newest podcast listening data and insights. Below are details and descriptions for all of our sessions.
Megan Lazovick, Vice President at Edison Research, will present The Fandom Phenomenon study in collaboration with Wondery and dentsu. This session will explore what podcast fandom looks like today, why podcast fans are so passionate, how podcast fans show their love, and what fandom means for brands. Our study identifies Podcast “Fans” – monthly users with a strong interest in podcasts. The report highlights how podcast fandom goes beyond just listening: 43% of podcast fans have engaged with podcasts through other forms of media such as TV, books, games, events, and more, and 21% of podcast fans have attended a live podcast show.