Nielsen listening occasions are a measure of how long people listen to radio stations. Nielsen uses a metric called quarter-hours, which are 15-minute intervals, to measure listening.
What is a Nielsen listening occasion?
- A Nielsen listening occasion is a period of time when someone listens to a radio station
- Nielsen measures listening occasions in quarter-hours, which are 15-minute intervals
Why did Nielsen change the minimum listening threshold?
- Nielsen changed the minimum listening threshold from five minutes to three minutes to better capture shorter listening sessions
- This change was made in response to changing media consumption habits, such as people listening in shorter durations
When did Nielsen change the minimum listening threshold?
- Nielsen changed the minimum listening threshold to three minutes starting in January 2025
What impact will the change have on radio stations?
- The change will give radio stations credit for listeners who might have been missed otherwise
- It will also boost the ratings of local stations
CelebratingBlack History Month and the uniqueness of black radio.
In memory of Jack The Rapper.
A radio brother to so many who hasn’t been replaced.
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