A YouGov survey highlights that approximately 24% of gamers in the United States discover new music through video games, a significant figure despite being lower than other channels like music apps, friends’ recommendations, and social media[1]. Video games have become important platforms for music discovery, with franchises like “Grand Theft Auto” and “Tony Hawk Pro Skater” featuring soundtracks that are nearly as famous as the games themselves.
For Gen Z, video games are a notable tool for music discovery, with 28% using gaming for this purpose, comparable to television. The integration of music in games is further emphasized by virtual concerts, such as those in “Fortnite,” featuring artists like Travis Scott and Marshmello.
Additionally, the relationship between video games and music is strengthened by the popularity of original scores from games like “The Last of Us” and classic series such as “Zelda” and “Final Fantasy”. The gaming industry continues to play a significant role in shaping music tastes and trends, offering new ways for artists to reach audiences.
Roughly a third of young Americans get new music from movies and TV shows, which remains an important category across all age groups.
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