Jacobs Media will reveal the findings from its Techsurvey 2025, the radio broadcasting industry’s largest annual survey, in a free webinar on Tuesday, April 15 at 2pm ET. This year’s edition marks the 21st iteration of the study, drawing insights from nearly 25,000 responses collected across 500 participating radio stations.
The 2025 survey delves into several new areas of inquiry, including the impact of time-shifting on radio listenership, the rising popularity of online newsletters, and the strategic use of short-form videos on platforms such as TikTok, Instagram, Facebook, and X. The study aims to equip radio broadcasters with actionable data to enhance their engagement with audiences in a rapidly evolving digital landscape.
Key findings from the survey reveal that time-shifting, a common feature in television and streaming services, is becoming increasingly prevalent among radio audiences. This shift suggests a growing consumer demand for more flexible and convenient access to radio content, mirroring trends seen in other forms of media.
Online newsletters have emerged as a significant opportunity for radio stations, allowing them to extend their reach and deliver localized content directly to listeners’ inboxes. The survey indicates that radio can leverage this medium to build deeper connections with its audience, potentially opening new avenues for listener engagement and revenue.
Moreover, the popularity of short-form videos continues to surge on social media platforms, with many users engaging daily. The findings suggest that radio stations could harness these platforms to capture attention and interact with a broader audience, particularly younger demographics who favor quick and engaging content.
The survey also continues to track traditional strengths and potential vulnerabilities within the radio sector. One notable insight is the enduring appeal of radio personalities, who often play a crucial role in attracting and retaining listeners, sometimes even more so than the music itself.
Jacobs Media stated, “Our annual survey not only highlights emerging trends but also reaffirms the core elements that continue to make radio a unique and powerful medium. Understanding these dynamics is crucial as we navigate the challenges and opportunities of the digital age.” The full results of Techsurvey 2025 will be shared with participating radio stations. To register for the webinar, please click here.
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