See the display above and review carefully. The media game is changing. Traditional media (like newspapers, TV, radio) contrasts with digital media (online platforms, social media) in how they are accessed, their reach, and interactivity, with digital media offering broader reach, interactivity, and real-time updates, while traditional media is often seen as more credible and established.
Digital media allows for more interactive and personalized content, while traditional media is typically more one-way and static. Digital media can reach a much larger audience and is easily shared and spread through social media platforms, while traditional media is limited in its reach and distribution.
Traditional Media provides flexibility in production. Organizations are free to reproduce their communication ideas to suit their needs. DOWNSIDES OF TRADITIONAL MEDIA: Lack of direct and two-way communication.
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