You don’t have to think back very far to reflect on how much Black Americans have contributed to audio content, especially music. Last week, legendary rapper Kendrick Lamar gave the world a spectacle during the Super Bowl halftime show. The week prior, Kendrick earned multiple Grammys at the same reception that honored the late Quincy Jones for producing iconic songs with artists such as Frank Sinatra and Michael Jackson.
What we don’t often talk about is the parallel contribution from Black Americans on the consumer side. Today’s insight highlights how Black consumers lead the charge when it comes to audio listening, which contributes to the success of artists like Kendrick and other audio creators.
Click on the image for the Black American Study
According to Share of Ear, the U.S. Black population spends 4 hours and 23 minutes listening to audio daily, compared with 3 hours and 50 minutes among the Non-Black population – over 30 minutes more per day. This listening includes music as well as spoken-word content, such as podcasts and talk radio.
We often thank creators for the audio masterpieces that captivate us, which are all very much deserved. Today, we also thank Black consumers for fueling the success of musicians, podcasters, and radio hosts.
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