In Las Vegas, Nevada Beasley Media announced the official launch of KOAS-FM/ 105.7 Maxima, Para Nosotros – “It’s for Us,” a fresh, bilingual radio station tailored to the unique and diverse community of Las Vegas.
105.7 Maxima offers a distinctive format that blends English and Spanish language pop hits from the 1980s, 1990s, and early 2000s into one dynamic listening experience. The station features Spanish-language announcers and imaging, along with bilingual advertising that speaks authentically to a multicultural audience.
While the on-air presentation is in Spanish, the station’s music will be largely in English, spotlighting iconic artists such as Whitney Houston, Marco Antonio Solis, Madonna, Lionel Richie, Selena, Michael Jackson, Shakira, Alejandro Fernandez, and Celine Dion.
“This is an exciting new format for Beasley that was custom designed for the unique bilingual audience in Las Vegas,” said Chief Content Officer Justin Chase. “With the positioning statement as “Para Nosotros” (translation “For Us”), we are proud to be a new part of the Hispanic community in Las Vegas!
“Las Vegas is one of the most culturally rich and dynamic markets in the country,” said Ronnie Glover, Vice President and Cluster Manager of Beasley Media Group Las Vegas. “105.7 Maxima is designed to reflect the heartbeat of this community by delivering a music experience that resonates deeply with bilingual and bicultural audiences.”
“This really speaks to the expanding audience in Las Vegas,” added Cat Thomas, Operations Manager of Beasley Las Vegas. “Maxima 105.7 is a reflection of our growing culture and provides a unique entertainment option for our community.” Listeners can tune in now or stream live online at www.1057maxima.com.
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