One of the largest tests of AM/FM radio advertising was conducted in Spring 2024 in just over twenty local markets. The campaign ran across a broad mix of small, medium, and large markets.
The two-month AM/FM radio campaign featured heavy media weight with ~500 monthly GRPs, generating a monthly reach of 75% and a 7 frequency. The campaign featured a two-week burst followed by two dark weeks and then another major two-week pulse. In the test markets, three out of four people were exposed to the campaign monthly an average of seven times. More insite here from Westwoodone.com.
You must be logged in to post a comment.