Insite Contributor: Theo Bland, Urban Radio Creative Last week, an industry friend and colleague asked me why I was going all in on building Urban Radio Creative?  I want to share with you the answer I gave to my colleague. In today’s increasingly competitive media landscape, radio must distinguish itself as a vital and engaging

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Edison Research’s latest Share of Ear report for Q3 2024 reaffirms AM/FM radio’s position as the leading ad-supported audio platform in the U.S., maintaining its dominance across all major demographics. The quarterly study, which surveys 4,000 Americans annually to track audio consumption habits, highlights trends in ad-supported audio, offering valuable insights for advertisers. Key findings

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Nuvoodoo Research: Leigh Jacobs & Carolyn Gilbert Thanks again to NuVoodoo EVP Marketing Strategy, Mike O’Connor, for his help with the massive lift of this week’s Moneyball for Radio.  Welcome back! Last week in Part 1, we explored programming media consumption patterns among likely ratings respondents in Top 40 and Hot AC formats, examining key

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Media research firm Coleman Insights announces the introduction of Validate, an innovative new attribution platform that helps radio stations demonstrate the impact of their advertising campaigns. Validate helps radio stations show advertisers exactly how over-the-air advertising campaigns generate consumer impressions and drive traffic to websites. The launch follows a new agreement with Kamloops, BC-based Pattison

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NuVoodoo Research: Leigh Jacobs & Carolyn Gilbert Thanks to NuVoodoo EVP Marketing Strategy, Mike O’Connor, for his help with the massive lift of this week’s Moneyball for Radio.  Fewer than one in five of the roughly 3,200 nationwide radio listeners recruited for NuVoodoo’s 24th Ratings Prospect Study (RPS) model as likely ratings respondents overall. But

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85% of music consumption today is happening on-line. Bridge Ratings has completed it’s twice-yearly study on music consumers now clearly categorized into five cohorts based on attitude, awareness and consumption of music. And as on-demand streaming has become a mainstream behavior all demographics and generations are partaking and consuming. In the earliest days of streaming

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Nuvoodoo Research: Leigh Jacobs & Carolyn Gilbert For the coming year in the radio business, you’ll again be asked to do more with less. If you’re a programmer or manager, you may be responsible for more stations in your market – or more stations outside your market. Research and marketing are always on the block

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Nuvoodoo: Lee Jacobs & Carolyn Gilbert It’s Mike O’Connor, NuVoodoo EVP Marketing Strategy, at the keyboard for this week’s Moneyball for Radio.  NuVoodoo’s Ratings Prospect Study surveys thousands of radio format partisans, including ratings-friendly individuals who are modeled for likely participation in PPM or diary methodologies. This small constituency is referred to here as “RPS

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Nuvoodoo Research | Lee Jacobs & Carolyn Gilbert It’s not unprecedented, but it is new and different: Nielsen is planning to drop the requirement of five minutes of listening in a clock quarter hour for a station to earn credit for a quarter hour and make the new requirement just three minutes of listening. This

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How does a brand generate incremental reach to grow sales without increasing the budget? Two brands, a meal kit firm and a subscription management app, were measured by the Harris Poll Brand Tracker and analyzed using media plan optimizations via Nielsen Media Impact to determine how to resume growth without increasing media budgets. Key findings: A

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