Media research firm Coleman Insights announces the introduction of Validate, an innovative new attribution platform that helps radio stations demonstrate the impact of their advertising campaigns. Validate helps radio stations show advertisers exactly how over-the-air advertising campaigns generate consumer impressions and drive traffic to websites. The launch follows a new agreement with Kamloops, BC-based Pattison

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NuVoodoo Research: Leigh Jacobs & Carolyn Gilbert Thanks to NuVoodoo EVP Marketing Strategy, Mike O’Connor, for his help with the massive lift of this week’s Moneyball for Radio.  Fewer than one in five of the roughly 3,200 nationwide radio listeners recruited for NuVoodoo’s 24th Ratings Prospect Study (RPS) model as likely ratings respondents overall. But

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85% of music consumption today is happening on-line. Bridge Ratings has completed it’s twice-yearly study on music consumers now clearly categorized into five cohorts based on attitude, awareness and consumption of music. And as on-demand streaming has become a mainstream behavior all demographics and generations are partaking and consuming. In the earliest days of streaming

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Nuvoodoo Research: Leigh Jacobs & Carolyn Gilbert For the coming year in the radio business, you’ll again be asked to do more with less. If you’re a programmer or manager, you may be responsible for more stations in your market – or more stations outside your market. Research and marketing are always on the block

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Nuvoodoo: Lee Jacobs & Carolyn Gilbert It’s Mike O’Connor, NuVoodoo EVP Marketing Strategy, at the keyboard for this week’s Moneyball for Radio.  NuVoodoo’s Ratings Prospect Study surveys thousands of radio format partisans, including ratings-friendly individuals who are modeled for likely participation in PPM or diary methodologies. This small constituency is referred to here as “RPS

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Nuvoodoo Research | Lee Jacobs & Carolyn Gilbert It’s not unprecedented, but it is new and different: Nielsen is planning to drop the requirement of five minutes of listening in a clock quarter hour for a station to earn credit for a quarter hour and make the new requirement just three minutes of listening. This

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How does a brand generate incremental reach to grow sales without increasing the budget? Two brands, a meal kit firm and a subscription management app, were measured by the Harris Poll Brand Tracker and analyzed using media plan optimizations via Nielsen Media Impact to determine how to resume growth without increasing media budgets. Key findings: A

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Media research firm Coleman Insights has announced changes to its Integr8 USA national callout music testing service, which the company launched in May, 2023. Integr8 USA originally served three formats with new music research — a combined Pop test for CHR and Hot AC, as well as tests for Country and Alternative. In response to

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Nuvoodoo Research: Leigh Jacobs & Carolyn Gilbert NuVoodoo’s fearless leader, Carolyn Gilbert spent the week with radio/digital sellers at the annual Radio Sales Summit in Cincinnati, so she’s got the writing credit his week: We heard a lot about the challenges radio sellers face on a day-to-day basis. We heard about the ways AI is

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Why It Matters: Talking with a client about the 2025 budgeting process, she offered this observation, “Year after year, it keeps getting tougher, but research and marketing aren’t funded based on how the year is pacing. They are foundational and help dictate the pace of revenue. As I look around, most of my competitors are

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