Nuvoodoo: Lee Jacobs & Carolyn Gilbert It’s Mike O’Connor, NuVoodoo EVP Marketing Strategy, at the keyboard for this week’s Moneyball for Radio. NuVoodoo’s Ratings Prospect Study surveys thousands of radio format partisans, including ratings-friendly individuals who are modeled for likely participation in PPM or diary methodologies. This small constituency is referred to here as “RPS
See Full StoryMoneyball: Nielsen Lowers The Bar…To Three Minutes
Nuvoodoo Research | Lee Jacobs & Carolyn Gilbert It’s not unprecedented, but it is new and different: Nielsen is planning to drop the requirement of five minutes of listening in a clock quarter hour for a station to earn credit for a quarter hour and make the new requirement just three minutes of listening. This
See Full StoryHas Your Media Plan Fully Saturated Podcasts? To Grow Sales, Shift Weight From Cable To AM/FM Radio
How does a brand generate incremental reach to grow sales without increasing the budget? Two brands, a meal kit firm and a subscription management app, were measured by the Harris Poll Brand Tracker and analyzed using media plan optimizations via Nielsen Media Impact to determine how to resume growth without increasing media budgets. Key findings: A
See Full StoryColeman Insights, Integr8 Makes Changes
Media research firm Coleman Insights has announced changes to its Integr8 USA national callout music testing service, which the company launched in May, 2023. Integr8 USA originally served three formats with new music research — a combined Pop test for CHR and Hot AC, as well as tests for Country and Alternative. In response to
See Full StoryMoneyball: New Tools To Build Station Revenue
Nuvoodoo Research: Leigh Jacobs & Carolyn Gilbert NuVoodoo’s fearless leader, Carolyn Gilbert spent the week with radio/digital sellers at the annual Radio Sales Summit in Cincinnati, so she’s got the writing credit his week: We heard a lot about the challenges radio sellers face on a day-to-day basis. We heard about the ways AI is
See Full StoryOpen Letter To Radio: Dictating The Pace Of Revenue
Why It Matters: Talking with a client about the 2025 budgeting process, she offered this observation, “Year after year, it keeps getting tougher, but research and marketing aren’t funded based on how the year is pacing. They are foundational and help dictate the pace of revenue. As I look around, most of my competitors are
See Full StoryMoneyball: Music Makes You Feel Good – What Else Does?
Nuvoodoo Research: Leigh Jacobs & Carolyn Gilbert Maya Angelou is credited with saying, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” We’ll submit the emotional connection that radio can have with listeners – how we make people feel
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