Triton Digital has released its 2024 U.S. Podcast Report, revealing significant insights into the podcast landscape in the U.S. The report highlights a 23% growth in monthly podcast listeners over the past three years, with nearly 10% growth in the last year alone. By 2024, 44% of the U.S. population engaged with podcasts monthly, a
See Full StoryStreaming Sites With Big Shares
YouTube, Netflix, Prime Video Hit Usage Highs During 2024 Holidays The three streaming sites reach or tie their biggest share ever of the U.S. TV audience. The holiday season brought big gifts to several streaming platforms, with YouTube, Netflix and Prime Video all hitting or tying their best mark ever in Nielsen‘s monthly snapshot of
See Full StoryMoneyball: The Battle for In-Car Listening
Leigh Jacobs & Carolyn Gilbert, Nuvoodoo Research We made a few changes when we fielded our first national study for 2025: NuVoodoo National Media & Marketing Study 25. The sample is still massive – over 2900 respondents – but the demo is wider. We still start at age 14. But instead of ending the sample
See Full StoryMoneyball: Are You Ready for 2025?
Leigh Jacobs & Carolyn Gilbert, Nuvoodoo Research With friends and colleagues and their families facing up to the devastation in parts of Southern California, it’s difficult to find a focus that doesn’t seem trivial or shallow. Perhaps it’s a reminder that stations are licensed to serve in the community interest. While many stations attract listeners
See Full StoryAdvertisement Effectivenes Handbook
Insite | Cumulus Media and Westwood One have released a new Creative Best Practices Handbook, consolidating years of industry research and expert insights on advertising effectiveness. The handbook emphasizes the critical role of creativity in advertising, which according to a major Nielsen study, accounts for nearly half of all sales impact. Cumulus Media Chief Insights
See Full StoryInsite | The Era Where Everyone’s a Creator
Dave Van Dyke, Bridge Ratings The rise of social media has democratized content creation, enabling anyone with a smartphone to become a creator. However, as the number of creators grows exponentially, the audience becomes increasingly fragmented, raising questions about the sustainability of the creator economy when creators vastly outnumber consumers. The Era of Creator Saturation
See Full StoryInsite | 5 Years Of Edison Podcast Metrics
As is the custom in many schools, the pre-holiday period is filled with performances where students showcase what they have learned. Some of the most endearing assemblies come from the five-year-olds who are justifiably excited to show off their skills. For our final Insight of 2024, we celebrate the achievements of our favorite five-year-old, Edison
See Full StoryInsite | How Music Is Listened To In The U.S.
What do listeners in the U.S. spend 74% of their average daily audio time listening to? MUSIC! For as much attention as is given to podcasts and other spoken-word audio sources in the press, we want to remind you that three-quarters of daily audio time is spent listening to music. If podcast catalogs go back
See Full StoryEdison Research To Present Top 10 Findings Of 2024
Edison Research will unveil its definitive Top 10 Findings of 2024 in a 30-minute webinar on December 10 at 2pm ET. The list-worthy findings on audio, podcasts, radio, exit polls and more from Edison’s custom research and syndicated datasets will be presented by many of the researchers who worked on the studies. Click here to
See Full StoryTheo Bland | The Case for Daily Specialty Programming: Unlocking Radio’s Full Potential
Insite Contributor: Theo Bland, Urban Radio Creative Last week, an industry friend and colleague asked me why I was going all in on building Urban Radio Creative? I want to share with you the answer I gave to my colleague. In today’s increasingly competitive media landscape, radio must distinguish itself as a vital and engaging
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