Nuvoodoo Research: Leigh Jacobs & Carolyn Gilbert Last week we wrote about lower-cost options for contesting. Keeping in tune with Nielsen’s practices would draw stations in diary markets to fulfill contest prizes online – or, even better, in-app. As noted, some listeners may resist coming to a station location for a lower-value prize – but

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Recently, a sharp and forward-thinking client forwarded me an article referencing findings published in The Journal of Consumer Research, along with the following question: “We do a lot of research to make our products more likable—but what else do we need to do to make them more consumable?” Inherent in this question is the understanding that likeability does not fully

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Nuvoodoo Research: Leigh Jacobs & Carolyn Gilbert With apologies to Paul McCartney and the late John Lennon, in case you now have one of their songs now running through your head, all the listening you need for credit in a PPM quarter hour is now three minutes, instead of five. As we noted last week,

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See the display above and review carefully. The media game is changing. Traditional media (like newspapers, TV, radio) contrasts with digital media (online platforms, social media) in how they are accessed, their reach, and interactivity, with digital media offering broader reach, interactivity, and real-time updates, while traditional media is often seen as more credible and

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If you program radio or manage, this is a very important read. With a buying power projected to reach an estimated $2.1 trillion by 20261, the economic influence of Black consumers in the U.S. is undeniable. Black Americans are not just a market segment—they are cultural innovators, trendsetters and key drivers of broader cultural change.

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Nuvoodoo Research: Leigh Jacobs & Carolyn Gilbert We’re getting out first glimpses of the impact of Nielsen’s three-minute qualifier in PPM markets. Remembering that the real purpose of the ratings is to sell advertising, we can hope that the larger AQH numbers, the lift in adults 25-54, and the growth in afternoons and weekends will

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The National Association of Broadcasters (NAB) has launched a public affairs campaign calling on the Federal Communications Commission (FCC) to update media ownership regulations that the organization argues prevent local television and radio stations from competing with major digital platforms. “This campaign underscores the urgent need to modernize outdated FCC ownership regulations that put the

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Edison Research will present The Infinite Dial 2025 in a webinar on Thursday, March 20, at 2pm ET. The long-running study, supported by Audacy, Cumulus Media, and SiriusXM Media, provides annual insights into U.S. digital media consumption habits. Since its inception in 1998, The Infinite Dial has tracked key trends in streaming audio, podcasting, radio,

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Nuvoodoo Research: Leigh Jacobs & Carolyn Gilbert We were in Nashville last week for Country Radio Seminar 2025 – and what a great event it is every year. RJ Curtis and his team put on a wonderful conference. Carolyn Gilbert and I were there to present a massive 1,500-person study of Country music fans that

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Triton Digital has released its January 2025 U.S. Podcast Ranker, covering the period from December 30 to February 2. For another consecutive month, the iHeart Audience Network secured the #1 position in the Top Sales Networks Report, with 64.4 million Average Weekly Downloads and 18.1 million Average Weekly Users. NPR maintained its #2 ranking with

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