Urban Insite

When you see research results, you’re usually not seeing the entire picture. That is, after all, what we at Coleman Insights and other research firms get paid for. The results of a study arrive in mounds of raw data, which get turned into spreadsheets, which we spend countless hours analyzing (and agonizing!) over. We look for insights

Marketers around the globe are recalibrating their strategies in 2025 as economic uncertainty, evolving technologies, and shifting consumer behavior reshape the advertising landscape, according to Nielsen’s 2025 Annual Marketing Report. The survey of 1,400 senior marketing professionals finds that 54% of global marketers plan to reduce ad spending this year, marking a significant reversal from

Graduation is a happy time for the graduate and of course all family members. At Virginia State University’s graduation they had their “Boots on the Ground” and a special graduation celebration. A feel good moment. President Abdullah encouraged the new HBCU graduates to dance along or simply enjoy the moment. As the beat dropped, students erupted

AM/FM Radio Streaming Audiences: Five Surprising Findings From Edison’s “Share Of Ear” 1. Want digital audio in your media plan? AM/FM radio streaming should be at the top of your list as it beats Spotify and Pandora in audience share. 2. Supercharge targeting precision while consumers are at home, where the vast majority of AM/FM

A new analysis from Edison Research’s Q1 2025 “Share of Ear” study reveals significant gains for AM/FM radio streaming, which now surpasses both Spotify and Pandora in ad-supported audio share. The findings, published by Cumulus Media | Westwood One’s Audio Active Group, highlight five key takeaways that advertisers and media planners should consider when designing

Marketers around the globe are recalibrating their strategies in 2025 as economic uncertainty, evolving technologies, and shifting consumer behavior reshape the advertising landscape, according to Nielsen’s 2025 Annual Marketing Report. The survey of 1,400 senior marketing professionals finds that 54% of global marketers plan to reduce ad spending this year, marking a significant reversal from

Edison’s “Share of Ear” study is the authoritative gold standard of American audio time use. Edison surveys 4,000 Americans annually to measure daily reach and time spent with all forms of audio. Significantly for advertisers, the “Share of Ear” platform permits analysis of ad-supported audio for media planning purposes. This week’s Cumulus Media | Westwood